Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s video calling function. Learn more about the latest updates in the industry roundup…
WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search engines, engages visitors, and even boosts conversion rates. While there are thousands of plugins available, we’ve narrowed down the top plugins that are most helpful…
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As the international app sensation TikTok continues to soar with over 800 million active users worldwide, businesses with an audience on the platform are engaging directly with their target markets in new and exciting ways. Whether brands choose an organic approach, or take advantage of paid advertising options, TikTok is proving to be a great…
Having the power to discover new products and services at the palm of your hand has driven brands to reach consumers by implementing various digital efforts. These efforts include SEO, content marketing, digital advertising, and much more. While all of these tactics are excellent for increasing brand awareness and gaining exposure, which effort is focused…
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released a timely, interactive COVID-19 map on the platform. Learn more about the latest updates in the industry roundup below! Social Media Facebook Just Released an…
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the latest environmentally friendly trends of some of our favorite brands,…
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Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able to pivot your brand’s strategy at any time….
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As the world continues to grapple with the new reality of social distancing and staying home, we have seen extraordinary efforts to help the government, healthcare workers, and the community find solutions amid the coronavirus pandemic. Brands and companies of all sizes are playing their part by giving back and helping in big ways. From…
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Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these unprecedented times. Learn more about the latest updates in the industry below! Social Media YouTube Rolling Out New…
For our second installment in our work from home best practices and guidelines series, we are sharing the perspective of our leaders – the managers at lotus823! Our talented managers are dedicated to pivoting the way we communicate and collaborate while ensuring productivity. Managing a team remotely has presented new challenges that are foreign to…
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August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
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