Social Media Advertising Best Practices: TikTok
As one of the world’s most popular social media platforms in 2020, it is no question that your brand should consider advertising on TikTok. This platform is known for its...
CBD Marketing – Restrictions and Opportunities
CBD is a unique industry that is on the rise with no signs of stopping. Cannabidiol, commonly known as “CBD,” is a substance that can be extracted from hemp or...
2020 Holiday Season Market Trends: What Brands Need to Know
While the holidays are typically the most wonderful (and busiest) time of the year, this season raises many questions for retailers and brands. Will consumers return to in-store shopping for...
Ecommerce Email Marketing Tips for Success
An effective email marketing strategy opens up a plethora of opportunities for maximizing brand awareness and sales for your online store. As previously discussed in our blog post, Email Marketing...
Integrated Marketing Monthly Roundup
October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout October, Twitter updated its tweet creation process in Ads Manager, Amazon rolled out customized Sponsored Display ads, and Google expanded several visual search-based features. Learn more about the latest...
Black Friday/Cyber Monday Marketing Checklist
The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the...
Case Study Spotlight: Galanz
An all-encompassing marketing strategy can help your brand make the largest impact when launching in a new country. lotus823 partnered with Galanz to build awareness for the brand’s launch in...
Email Marketing 101: What Your Brand Needs to Know
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] As one of the first forms of digital marketing, email...
Integrated Marketing Monthly Roundup
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout September, LinkedIn implemented its own ‘Stories’ feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their ‘Holiday Hub’...
lotus823 Co-founder and Managing Partner Allison Hernandez Named One of Best 50 Women in Business by NJBIZ
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one...
