Throughout August, Facebook expanded ecommerce features across platforms, TikTok revealed its total number of US users, and YouTube explained why it’s been removing far more videos than usual. Learn more about the latest updates in the industry roundup below! Social Media Facebook Adds Shopping Section, Expands Instagram Checkout Facebook has announced its addition of a…
Affiliate marketing is a performance-based advertising option that is growing rapidly and the nearly 12 billion dollar industry is projected to not slow down in the years to come. While we continue to face a year filled with many uncertainties, it has been proven that affiliate marketing only continues to produce results and benefit all…
Through our strategic public relations approach, we have garnered extensive media coverage and brand recognition for our clients. Check out how we helped Roborock, a home robotics company, receive more than 770.9 million potential media impressions in just three months below! Background Roborock, the developers of advanced home robotics, designs a range of vacuums in…
Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been selected as one of PRNEWS’ Agency Elite Top 100 for 2020. The industry’s first-ever editorial roster is…
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It is every digital marketer’s dream to create content that goes viral. While the odds of going viral are slim, it is highly effective for your brand to join in on trending topics online. By incorporating timely and engaging content, you’re able to show off your brand’s personality allowing consumers to connect on a deeper…
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Integrated Marketing Agency Celebrates 10 Years in Business EATONTOWN, N.J. – August 3, 2020 – lotus823 is proud to celebrate its 10th anniversary in business as an award-winning, integrated marketing communications agency. Like many entrepreneurial companies, lotus823 had humble beginnings… namely, the dining room table. It was here where CEO and Co-Founders, David and Allison…
Read On from lotus823 Celebrates its 10th Anniversary in Business
August marks our very own 10th anniversary of lotus823 and we couldn’t be prouder to have delivered integrated marketing services to a variety of clients, ranging from start-ups to large brands across numerous industries since our founding in 2010. Join us as we take a walk down memory lane and look back at our accomplishments…
Throughout July, YouTube continued to test immersive product experiences, Instagram introduced an ecommerce hub called Instagram Shop, and WhatsApp released new QR codes for small businesses. Learn more about the latest updates in the industry roundup below! Social Media Instagram Shop Launches with Facebook Pay at Checkout Instagram officially introduced an ecommerce hub called Instagram…
When launching an online store, selecting an ecommerce platform that aligns with your business’ goals is crucial to its success. WooCommerce and Shopify are two of the most popular ecommerce platforms to choose from. While both tools effectively provide you with the ecommerce capabilities you need, they each have a different core approach for managing…
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Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in the audio gear space, receive more than 7.2 million potential media impressions as a result of influencer marketing partnerships below! Background With more than 55…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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