From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people who can partake in a Live stream, and TikTok took on new efforts…
Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest updates in the industry roundup below! Social Media Instagram Expands New ‘Guides’ Feature to All Users, Upgrades Search After initially launching “Guides” to select creators,…
As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of the various channels and content seen daily. Instagram revealed a future update that may hide the number of likes a post receives while Twitter articulated…
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media marketing madness that often requires…
As Q1 came to a close this month, news within the industry continued to flourish. In March, LinkedIn launched several new features for audience targeting, and Twitter announced its plans to incorporate a “Subscribe to Conversation” button in the near future. Amazon has yet again set out to dominate the retail realm, this time through…
With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience for viewers, ridding the platform of spam accounts, Instagram has rolled out several new features this past month. Twitter revamped its conduct policy in hopes…
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on a day-to-day basis, and more importantly, keep them happy while using the platforms. LinkedIn reported to be testing ways to connect with a younger demographic,…
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter also announced two initiatives to better manage user experience on both the front and backend of…
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching anyone outside of your select friend group. Some people even go…
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There are a few things to consider, however, before jumping into your…
Read On from When It Makes Sense for Your Brand to Join a Social Media Trend
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with various forms of social media, including Facebook, Twitter, Instagram, Snapchat, and more, all now serving as advertising platforms. According to Ad Age, the advertising industry…
Read On from The Shift From Traditional to New-Age Advertising
With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before. In past elections, candidates were limited to Facebook and Twitter. Today, there are a plethora of social media sites available for political campaigns to use…
Read On from Tweet the Vote: Social Media Hits the Campaign Trail
Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked off on September 4, otherwise known as #ForceFriday. Stores around the globe held special midnight events for the release of new merchandise and social media…
Read On from #ForceFriday: Star Wars Strikes Back on Social Media
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I sometimes find myself thinking “Uhm…so how is…
Read On from Social Media + Pop Culture – A Total #Win or #Fail?
Is your company getting the most out of Twitter? The online social channel allowing for 140 characters per post can become the reason your brand is seen as a thought leader. While a lot of advice has been given about staying active on social, it’s also very important to interact. Community management of your Twitter…
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over the past couple months, the social media networks that we’ve grown to love and obsessively post on, have all been updated or have acquired a…
Read On from Social Media Networks and The Craze of Private Messaging
In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with…
Read On from Social Media Marketing Beyond Likes and Retweets
Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply liking the latest photos from Friday night, retweeting an inspirational quote or competing in popular online games. Social media platforms have become a mandatory business…
Read On from The Top Three Reasons Why Social Media is Made for Businesses
Tim Tebow has been generating a lot of buzz throughout this 2011-2012 NFL season. Yes, he led the Denver Broncos to the first and second rounds of playoffs; however, most of the buzz created by Tebow was from his move of getting on one knee and starting to pray, despite what was going on around…
With the recent World Series, social media, yet again, made its presence known. At lotus823, we see all the incredible ways social media can help a business or an individual professionally. We also see how much social media is expanding personal aspects of our lives, including hobbies like America’s favorite pastime. Online Sports…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
