Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest updates in the industry roundup below!
After initially launching “Guides” to select creators, Instagram is expanding the new feature to all users. Designed to share long-form content, marketers can utilize Instagram Guide to share Products, Places, and Posts in a format that resembles a blog post. Users can now also explore more content relevant to their interests easily with Instagram’s latest keyword Search update.
All mobile Twitter users now have access to the disappearing messaging feature, called “Fleets.” Similar to Stories, on Facebook and Instagram, Fleets disappear after 24 hours. Twitter’s new roll out adds a fresh take to the platform, allowing users to express more casual thoughts and feelings without permanently posting.
Snapchat’s parent company, Snap, has introduced Snap Connect, courses specifically designed to help brands boost ecommerce sales on the platform. With more brands developing campaigns through Snapchat, the app has improved its tools for marketers and how they engage consumers with call-to-action advertising.
Marketers can now run audio ads for YouTube video campaigns. As consumers spend more time on the platform, YouTube is trying to connect marketers to its users by introducing audio ads and even offering displays in pre-selected music lineups. Similar to Spotify ads, YouTube will give its advertisers a chance to target their audience while they are listening to their favorite music through audio ads.
Google has beta-launched Small Business Advisors, a program to help support local business owners and get maximum results. From Google My Business, to Ads and Analytics, small businesses can take advantage of Google’s Individualized consulting sessions that are geared toward marketing their brand.
According to Adobe Analytics data, Black Friday hit a new record with consumers spending $9.03 billion, an increase of 21.6% year over year. The COVID-19 pandemic has drastically changed the way consumers shop, and this year’s holiday shopping trends is proving a strong growth in online sales with Black Friday 2020 being the second-largest online shopping day in U.S. history.