by lotus823 | Oct 29, 2013 | Integrated Marketing, Marketing, Search Engine Marketing, Search Engine Optimization
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic...
by lotus823 | Sep 20, 2013 | Content Marketing, Facebook, Integrated Marketing, Marketing, Twitter
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos. Everything is either a headline or a punch line, now, and it all happens quickly. If you...
by lotus823 | Aug 24, 2013 | Integrated Marketing
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive...
by lotus823 | Aug 16, 2013 | Branding, Integrated Marketing, Marketing, Social Media
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for...
by lotus823 | Aug 14, 2013 | Content Marketing, Integrated Marketing, Search Engine Marketing, Search Engine Optimization
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really...
