The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]

The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]

Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able...
The Importance of Marketing in the Hospitality Industry

The Importance of Marketing in the Hospitality Industry

From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid...
Did You Know? Cartoon Art Can Change Your Business

Did You Know? Cartoon Art Can Change Your Business

“Art in general (and [Hugh MacLeod’s] signature style of cartoon art in particular) can express ideas, vision, beliefs, stories, culture, mission and purpose faster, better and more deeply than any other method of business communication.” ~ gapingvoid.com First: Meet...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career...
3 Tips for Advertising on Social Media Effectively

3 Tips for Advertising on Social Media Effectively

Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this day and age. But, since everyone is a player, there’s more to it than the basics...
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