by lotus823 | Jul 19, 2018 | Blogs, Digital Marketing, Influencer Marketing, Social Media, Uncategorized
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
by lotus823 | Feb 28, 2017 | Digital Marketing, Instagram
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our loti have shared some insight into what they love, from Valentine’s Day marketing campaigns to social influencers. If...
by lotus823 | Jan 24, 2017 | Digital Marketing, Instagram, Social Media
At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers has skyrocketed, and transformed into a unique, and quite entertaining space. Of course we all think our own...
by lotus823 | Jul 6, 2016 | CES, Experiential Marketing, Integrated Marketing Monthly Roundup
Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial for marketers as Q4 is around the corner. Read on as we recap our team’s helpful insights for successful Q4 planning....
by lotus823 | Mar 25, 2016 | Content Marketing, Facebook Advertising, Social Media
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There...
