…and execute public relations and search engine marketing campaigns for the Numark Industries brand and their suite of world-class products. Numark is known for producing DJ equipment that changes the……
Read On from Numark Enlists the Public Relations and SEO Experts at lotus823
…they’re connecting with. Tell us how else you think brands can utilize these new Snapchat capabilities in their social media marketing campaigns, and as Snapchat concludes, “Happy Snapping!” Share this:……
Read On from Snapchat Update Creates Better Customer Service Opportunity for Brands
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign……
…(assuming your product is available on Amazon) in your regularly scheduled content. As a component of your content marketing strategy, taking advantage of this effortless way to guide consumers from……
Read On from How Ecommerce and Social Media are Working Together
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds……
…Creation Content is the heart of influencer marketing, so let influencers work their magic by putting their unique spin on it. The more genuine their content feels, the more it……
Read On from How to Leverage Influencer Partnerships for Event Promotion
…friend, is exactly the point. The news was shared. Sharing news, or storytelling, is not new. Digital communication and the idea of integrated marketing is not a revolutionary idea. It……
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
…apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top notch branding and marketing strategies……
Read On from The Best in Branding and PR: Brand Names Used as Generic Terms
…social media through Facebook, Twitter and Google+, but my personal favorite is Instagram. As a social media marketing agency we here at lotus823 understand the importance of social media and……
…MA, focuses on designing, developing and marketing quality products in the home and outdoor grilling categories. As the exclusive licensee for Cuisinart® outdoor cooking products, The Fulham Group has been……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
