The Beginner’s Guide to Pinterest Ads for 2023
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds……
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How to Leverage Influencer Partnerships for Event Promotion
…Creation Content is the heart of influencer marketing, so let influencers work their magic by putting their unique spin on it. The more genuine their content feels, the more it……
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#ThrowbackThursday: Getting Back to Basics in the “Digital Age”
…friend, is exactly the point. The news was shared. Sharing news, or storytelling, is not new. Digital communication and the idea of integrated marketing is not a revolutionary idea. It……
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The Best in Branding and PR: Brand Names Used as Generic Terms
…apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top notch branding and marketing strategies……
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Instafame on Instagram
…social media through Facebook, Twitter and Google+, but my personal favorite is Instagram. As a social media marketing agency we here at lotus823 understand the importance of social media and……
Case Study Spotlight: The Fulham Group
…MA, focuses on designing, developing and marketing quality products in the home and outdoor grilling categories. As the exclusive licensee for Cuisinart® outdoor cooking products, The Fulham Group has been……
#AgencyofRock, Vol. 2: Tuesday Tunesday Digital Dance Party
It’s Tuesday Tunesday here at lotus823 and we all know what that means…. time to get your groove on with the latest integrated marketing musical masterpiece. Navigating the fast-moving digital……
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Navigating Growth in the Smart Home Industry
…solely with retailers can be a black hole – there is no way to communicate with customers, because it’s not really your customer. Forming an Intelligent Marketing Strategy The marketing……
Maximizing Your Facebook Organic Reach
…there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian Boland, Vice President of Ads Product Marketing at Facebook, took to the……
2020 Holiday Season Market Trends: What Brands Need to Know
…speed and efficiency, and to remain competitive, brands must ensure they are offering the best shopping experience on their website. Reinforcing holiday content and engaging with consumers through lifestyle campaigns……
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