by lotus823 | Sep 23, 2022 | Best Practices, Crisis Marketing, Marketing, Public Relations, Small Business, Uncategorized
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
by Elaina Whelan | Sep 1, 2022 | Advertising, Digital Marketing, Public Relations, Social Media, Social Media Marketing
As summer is ending and it’s the return of back-to-school, social media platforms and search engines are adding the necessary updates to ensure a successful end to the year. Here are all the digital marketing updates and industry news from the past month you need to...
by lotus823 | Aug 4, 2022 | Advertising, Digital Marketing, Public Relations, Social Media, Social Media Marketing
Even though the summer is the time for people to relax and unwind, social media has not. Platforms such as YouTube, Pinterest, and TikTok have not slowed down in terms of updates and new features. Here is all you need to know about the latest in digital marketing and...
by lotus823 | Jul 28, 2022 | Advertising, Best Practices, Branding, Content Marketing, Digital Marketing, Integrated Marketing, Local Business, Public Relations, Small Business, Social Media, Social Media Marketing
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a...
by lotus823 | Jun 23, 2022 | Best Practices, Digital Marketing, Marketing, Public Relations
The holidays are the biggest sales season of the year, and for many shoppers the hunt for the best gifts and deals starts early. During the 2021 season, 43% of people shared that they would start their holiday shopping before the end of October. This means your brand...
by lotus823 | May 5, 2022 | Best Practices, Branding, Marketing, Public Relations
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to...
