by lotus823 | May 18, 2023 | Advertising, Consumer Behavior, Digital Marketing, Pinterest, Social Media, Social Media Marketing
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest...
by lotus823 | May 2, 2023 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising, Social Media
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of...
by lotus823 | Apr 25, 2023 | Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine...
by lotus823 | Apr 18, 2023 | Best Practices, Digital Marketing, E-mail Marketing, Graphic Design, Marketing
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating...
by lotus823 | Apr 13, 2023 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing
“Get to Know Your Customers Day” lands on the third Thursday of January, April, July, and October, which is the perfect reminder for businesses to celebrate their target audience and prioritize building customer loyalty. We covered this topic back in 2021 with tips on...
by lotus823 | Apr 6, 2023 | Digital Marketing, Mental Health, Mental Health Awareness, Technology
The wellness industry is booming, and consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and more. Emphasized during the start of the pandemic, increasing health and wellness discussions have caused...
