by lotus823 | Jul 13, 2023 | Best Practices, Digital Marketing, Influencer Marketing, Social Media, Social Media Marketing
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out...
by lotus823 | Jun 27, 2023 | Amazon Marketing, Amazon Prime Day, Digital Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
With June nearly behind us, we’re bringing you up to speed on the most significant developments that have been shaping the landscape over the past month. From the latest feature updates on popular platforms to emerging trends and strategies that are reshaping the way...
by lotus823 | Jun 22, 2023 | Best Practices, Digital Marketing, E-mail Marketing
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long...
by lotus823 | Jun 8, 2023 | Amazon Marketing, Amazon Prime Day, Best Practices, Digital Marketing, Marketing
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon...
by lotus823 | Jun 1, 2023 | Digital Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to...
by Elaina Whelan | May 24, 2023 | Digital Marketing, E-mail Marketing
There are around 4 billion daily email users according to Statista, and this number is projected to grow to 4.6 billion by 2025. Utilizing email in your marketing strategy is a quick and ensured way that you are reaching customers and encouraging them to shop again....
