by lotus823 | May 6, 2021 | Blogs, Company Culture, Digital Marketing, Holiday, Marketing, Mental Health, Mental Health Awareness, Mental Health May, Small Business
The month of May is observed as Mental Health Awareness month across America. In aims of removing the stigma around mental health, organizations across the nation dedicate their time to bring awareness and resources to those in need. This month and all year long, we...
by lotus823 | Apr 21, 2021 | Advertising, Blogs, brand spotlight, Company Culture, Digital Marketing, Integrated Marketing, sustainability
With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As sustainability becomes widespread, it is important for brands to understand...
by lotus823 | Apr 1, 2021 | Advertising, Blogs, Digital Marketing, Marketing, Public Relations
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...
by lotus823 | Mar 10, 2021 | Blogs, Digital Marketing
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...
by lotus823 | Feb 24, 2021 | Blogs, Digital Marketing, LinkedIn, Pinterest, Social Media Marketing, TikTok, Uncategorized
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the...
by lotus823 | Feb 17, 2021 | Blogs, Custom Research, Digital Marketing
Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...
