Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a...
3 Ways Teambuilding Helps Spark Creativity

3 Ways Teambuilding Helps Spark Creativity

As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches on an experiential marketing strategy, we need to come prepared with...
Why Marketers Should Know the Buying Power of Hispanic Americans

Why Marketers Should Know the Buying Power of Hispanic Americans

Between September and October, Hispanic Americans across the country honored their heritage through a 30-day celebration called “Hispanic Heritage Month,” signed into law just 27 years ago by then President Ronald W. Reagan. Hispanic Heritage Month actually began as a...
October’s Digital Marketing News

October’s Digital Marketing News

While there’s a chill in the air, things are heating up at lotus823! October was a thrilling month for our marketing mavens with the addition of clients, colleagues and awards. In case you missed it (we forgive you!), here is October’s Digital Marketing Roundup....
Digital Tools That Make Real Connections

Digital Tools That Make Real Connections

When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan for the client. Some information that lotus823 looks to includes is...
Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®

Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®

Corporate team building comes in many forms, from trust exercises and paint ball battles to the often dreaded ice breakers. Here at lotus823, the typical exercises just wouldn’t cut it. Read on to see our experience with a team building methodology just hitting the...
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