by lotus823 | Jul 13, 2023 | Best Practices, Digital Marketing, Influencer Marketing, Social Media, Social Media Marketing
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out...
by lotus823 | Jun 22, 2023 | Best Practices, Digital Marketing, E-mail Marketing
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long...
by lotus823 | Jun 15, 2023 | Best Practices, Consumer Behavior, Marketing
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at...
by lotus823 | Jun 8, 2023 | Amazon Marketing, Amazon Prime Day, Best Practices, Digital Marketing, Marketing
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon...
by lotus823 | May 2, 2023 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising, Social Media
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of...
by lotus823 | Apr 18, 2023 | Best Practices, Digital Marketing, E-mail Marketing, Graphic Design, Marketing
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating...
