by lotus823 | Apr 21, 2021 | Advertising, Blogs, brand spotlight, Company Culture, Digital Marketing, Integrated Marketing, sustainability
With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As sustainability becomes widespread, it is important for brands to understand...
by lotus823 | Apr 15, 2021 | Advertising, Blogs
One of the most essential parts of a brand’s success is customer loyalty. Creating and building trust with your customers takes time, and once established businesses should do all they can to uphold that relationship. This week, we celebrate Get To Know Your...
by lotus823 | Apr 1, 2021 | Advertising, Blogs, Digital Marketing, Marketing, Public Relations
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...
by lotus823 | Nov 18, 2020 | Advertising, Marketing
CBD is a unique industry that is on the rise with no signs of stopping. Cannabidiol, commonly known as “CBD,” is a substance that can be extracted from hemp or marijuana plants. As marijuana continues to become legalized in multiple states across the country, CBD is...
by lotus823 | Dec 20, 2019 | Advertising, Digital Marketing
As the year comes to a close, we wanted to take some time and reflect on the largest digital marketing and social media developments we saw this past year. The top developments of 2019 included updates across social media, advertising, and Amazon, as well as privacy...
by lotus823 | Jun 14, 2019 | Advertising, Best Practices, Social Media Marketing
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through a more casual medium, and now LinkedIn has hopped on the...
