One day as I sat at my desk catching up on the latest industry news, I came across an article on Ragan’s PR Daily titled “PR ranked no. 7 on list of most confusing professions”. I laughed. Immediately, I thought of my dad. No matter how many times I try to explain what I do,…
Read On from From List Building to CES Marketing: Biggest Misconceptions About PR
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels…
The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what makes us good at we do; we work together. In such a sphere, however, it can be easy to lose sight of what’s important now….
Read On from Office Organizational Tips For The Busy Marketing Agency
It’s Tuesday Tunesday here at lotus823 and we all know what that means…. time to get your groove on with the latest integrated marketing musical masterpiece. Navigating the fast-moving digital frontier can be tricky these days, it is ever changing with new platforms and tools coming out daily. It is important for brands to have…
Read On from #AgencyofRock, Vol. 2: Tuesday Tunesday Digital Dance Party
Music is a big source of motivation for lotus823. Day in and day out, we always have tunes blasting from our office sound system and we think it’s time to give all of our fans a taste of what a day in the life of a loti sounds like. So without further adieu, we’d like…
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
Another month has past us and if you have missed some of our recent blogs, no need to worry. We are back with our integrated marketing monthly roundup! Here’s a look back at some of our favorite brands, best practices advice and tips to land you the internship you’re yearning for. 5 Tips to Help…
Read On from Integrated Marketing Monthly Roundup – September 2013
Instant messaging truly was the first form of “social media” by connecting people in a way that we thought was never possible. When it first became available to anyone with an Internet connection, we all couldn’t get enough of it! On this #ThrowbackThursday, let’s turn the clock back to the beginning when the start of…
Read On from #TBT Special: When Social Media Was Just ICQ and AIM
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and exhibit positive behaviors toward a company/brand.” Sounds simple enough, right? Now consider how many brands are out there that are competing for your customer loyalty….
Read On from Ensuring and Improving Brand Customer Loyalty Like Birchbox
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with their ‘first-mover’ mentality and crowd sourced approach to social media. Taco Bell currently ranks as No. 1 on DigitalCoCo’s Restaurant Social Media Index, edging out…
Read On from Taco Bell: Serving Up the Spiciest Social Media Marketing This Side of the Rio Grande
It’s one week after a shopping trip and I realized I’ve used nearly an entire bottle of conditioner… and consumed nearly an entire jar of fig jam. Clearly, these things should last longer than a week. But, really, who is the average consumer? Surely, we all have a set of brands we lust after. When…
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
