Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels…
The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what makes us good at we do; we work together. In such a sphere, however, it can be easy to lose sight of what’s important now….
Read On from Office Organizational Tips For The Busy Marketing Agency
It’s Tuesday Tunesday here at lotus823 and we all know what that means…. time to get your groove on with the latest integrated marketing musical masterpiece. Navigating the fast-moving digital frontier can be tricky these days, it is ever changing with new platforms and tools coming out daily. It is important for brands to have…
Read On from #AgencyofRock, Vol. 2: Tuesday Tunesday Digital Dance Party
Music is a big source of motivation for lotus823. Day in and day out, we always have tunes blasting from our office sound system and we think it’s time to give all of our fans a taste of what a day in the life of a loti sounds like. So without further adieu, we’d like…
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
Another month has past us and if you have missed some of our recent blogs, no need to worry. We are back with our integrated marketing monthly roundup! Here’s a look back at some of our favorite brands, best practices advice and tips to land you the internship you’re yearning for. 5 Tips to Help…
Read On from Integrated Marketing Monthly Roundup – September 2013
Instant messaging truly was the first form of “social media” by connecting people in a way that we thought was never possible. When it first became available to anyone with an Internet connection, we all couldn’t get enough of it! On this #ThrowbackThursday, let’s turn the clock back to the beginning when the start of…
Read On from #TBT Special: When Social Media Was Just ICQ and AIM
First and foremost, lets define what customer loyalty actually is. According to Business Broadway Editor, Bob Hays, “Customer loyalty is the degree to which customers experience positive feelings for and exhibit positive behaviors toward a company/brand.” Sounds simple enough, right? Now consider how many brands are out there that are competing for your customer loyalty….
Read On from Ensuring and Improving Brand Customer Loyalty Like Birchbox
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with their ‘first-mover’ mentality and crowd sourced approach to social media. Taco Bell currently ranks as No. 1 on DigitalCoCo’s Restaurant Social Media Index, edging out…
Read On from Taco Bell: Serving Up the Spiciest Social Media Marketing This Side of the Rio Grande
It’s one week after a shopping trip and I realized I’ve used nearly an entire bottle of conditioner… and consumed nearly an entire jar of fig jam. Clearly, these things should last longer than a week. But, really, who is the average consumer? Surely, we all have a set of brands we lust after. When…
Vine is exciting, hilarious, and occasionally avant-garde, making it a powerful addition to the social media sphere. It can be your vehicle to rapid-fire visibility and artistic expression of your brand if you use it properly. Vine can be an integral part of your video marketing strategy, as long as you focus on engaging content….
Read On from Staying Ahead With Video Marketing: 3 Tips for a Vine
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
