This past month, HubShout hosted a special panel discussion on how to measure search engine optimization strategies after the encrypted search changes by Google. It was an honor to join...
How-To Use Pinterest Place Pins for Geo-Targeted Social Media Marketing Campaigns
FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their...
Location-Based Marketing: Getting Physical with Foursquare
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood...
lotus823 Announces Katie Foley’s New Role as Director of Client Relations
We are excited to announce that Katie Foley has been promoted to Director of Client Relations. David Hernandez, Co-Founder and Managing Partner stated, “Katie’s creative acumen coupled with her strategic...
[Download New Guide] Google+ Hangouts Best Practices
If you’re an avid follower of lotus823, you know that we are social media lovers. After all, there are so many digital platforms you can use to promote yourself and...
SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent...
Moz Unveils the Future of Search with Release of 2013 Search Engine Ranking Factors
Moz, a leading resource when it comes to all things SEO, released their biennial Search Engine Ranking Factors data. This time around, Moz provides us with enhanced results of its studies...
Integrated Marketing…To-Go
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always...