Amazon Prime Day 2023: Everything You Need to Know
Amazon’s Prime Day 48-hour sales event is the company's largest sale of the year. During last year's event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon Prime Day feels...
Valentine’s Day Campaigns We’re Falling in Love With
We understand there are mixed feelings and opinions about Valentine’s Day. For some, it means chocolate, flowers, and a romantic dinner. For others, it’s about getting together with girlfriends and celebrating friendship. Or, it may be a day full of self-love and...
January Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
As January marks the beginning of a new year, social media and digital marketing are gearing up for 2019 with many changes. This month, YouTube TV officially went national, creating a stir within the various streaming services offered. Pinterest revamped its marketing...
Amazon’s Retail Takeover Through Private Labels
With over 80 private label brands exclusive to Amazon, the e-commerce giant continues to dominate the online retail sphere. Amazon’s private label offerings had a humble beginning with USB cables and batteries in 2009, and have since flourished into an extensive...
CES 2019: A Week in Review
The lotus823 team just returned from a whirlwind week at CES (the Consumer Electronics Show) 2019, and once again, the biggest tech show in the world did not disappoint! With thousands of established companies, startups, and entrepreneurs flooding Las Vegas to flaunt...
Best Practices for Entry-Level Digital Marketing Job Hunting
At lotus823 we are consistently on the lookout for top talent – those individuals that bring a strong work ethic, desire to learn and grow, and are excited for new challenges that await. And over our eight years in business, we have met with and hired many entry-level...
December Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience for viewers, ridding the platform of spam accounts, Instagram has rolled out several...