With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before....
Increasing Holiday Sales with lotus823
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks...
lotus823 Adds Gumdrop Cases and Maverick Industries to Its Growing Portfolio of Tech and Lifestyle Clients
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients...
lotus823 PR & Digital Marketing Roundup
It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have...
CES 2016: Have You Started Planning?
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy...
lotus823 Announces Beth Gard’s New Role as Account Supervisor
We are excited to announce the promotion of Beth Gard to Account Supervisor. In her new position, Beth will play a key role in the development and execution of integrated...
#ForceFriday: Star Wars Strikes Back on Social Media
Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked...
From Pumpkin Spice to Instagram Quizzes: Social Media Stunts You’ll Fall For
It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little...
Integrated Marketing Monthly Roundup
Our Summer of Digital Marketing News [Roundup]
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve...
lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
Summertime is typically known as a slow period for agency folks, but at lotus823, our digital marketers experienced quite the opposite. While our PR team was busy with holiday gift...