Decoding Experiential Marketing Campaigns
We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to...
Public Relations Planning for Q4: The CES Edition
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies...
Integrated Marketing Monthly Roundup
May Digital Marketing Roundup
Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the...
7 Steps to Get You From Communications Student to Marketing Professional
Graduation season is upon us, which means celebrating your success, panicking about your future, and wondering what the past four years has done for you in terms of the “real...
Optimizing Your LinkedIn Profile for The Job Search
As final exams come to a close and graduation day is on the horizon, we know that most college seniors have one thing on their mind: the job search. In...
7 Attributes of Successful Social Media Managers
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no...
lotus823’s Christine Rochelle Inducted into Jersey’s Best Marketing and Communications Professionals under 40
We are excited to announce the induction of Christine Rochelle, Director of Digital Marketing & Operations, to the 2016 class of Jersey’s Best Marketing and Communications Professionals under 40! Jersey’s...
April Digital Marketing Roundup
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in...
Brands That Understand Hispanic Marketing… and Get it Right!
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31%...
WHAT’s Trending Now: Anchor FM app
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes...
