Digital Marketing News, Articles, Tips, and Info

lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award

by lotus823 Staff

April 19, 2016

lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of...

Lotus Latino

Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

by lotus823 Staff

April 12, 2016

Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms...

Content Marketing

March Digital Marketing Roundup

by lotus823 Staff

April 5, 2016

Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space...

Public Relations

Marketing Case Studies: Celebrity Endorsements Gone Wrong

by lotus823 Staff

March 29, 2016

Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”...

Content Marketing

When It Makes Sense for Your Brand to Join a Social Media Trend

by lotus823 Staff

March 25, 2016

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to...

Best Practices

What is Newsjacking? The Good, the Bad and the Ugly

by lotus823 Staff

March 8, 2016

Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But...

Public Relations

February’s Digital Marketing Roundup

by lotus823 Staff

February 22, 2016

From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed...

Experiential Marketing

The Marketer’s Guide to CES 2017

by lotus823 Staff

February 17, 2016

The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in...

lotus823 News

lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer

by lotus823 Staff

February 15, 2016

lotus823 is excited to announce the recent appointment of Nancy Kohlreiter as Chief Operating Officer of our award-winning integrated marketing communications agency. In her new role, Nancy will manage lotus823’s...

Experiential Marketing

Public Relations vs. Digital Marketing: What’s the Difference?

by lotus823 Staff

February 11, 2016

Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or...

Ideas, trends, and insights to keep you ahead.

Timely perspectives from our team on PR, marketing, and the evolving consumer.

lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award

Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Marketing Case Studies: Celebrity Endorsements Gone Wrong

lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer

What We Do

About Us

Social Media

Awards

Affiliations