Digital Marketing News, Articles, Tips, and Info

lotus823 Recognized with Digital PR Award and Honorable Mention by PR News

by lotus823 Staff

December 3, 2015

Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media...

Public Relations

November’s Digital Marketing Roundup

by lotus823 Staff

December 1, 2015

“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,...

Experiential Marketing

Experience It: The Top Experiential Events of 2015

by lotus823 Staff

November 30, 2015

At lotus823, experiential marketing is a focal point within our integrated strategies. It offers our clients the opportunity to fully connect with their audiences through experiences. And those audiences are...

Holiday

The Season of Giving – Companies Who Give Back

by lotus823 Staff

November 24, 2015

As the holiday season quickly approaches, many companies and brands get into the spirit of helping others. Giving back to communities, donating to charities, and starting foundations are just a...

Social Media

The Shift From Traditional to New-Age Advertising

by lotus823 Staff

November 16, 2015

As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...

Public Relations

lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive

by lotus823 Staff

November 6, 2015

It’s autumn and leaves aren’t the only things changing here at lotus823. As our PR team preps for the busy trade show season, a new member has been added to...

Experiential Marketing

Why Marketers Should Know the Buying Power of Hispanic Americans

by lotus823 Staff

November 3, 2015

Between September and October, Hispanic Americans across the country honored their heritage through a 30-day celebration called “Hispanic Heritage Month,” signed into law just 27 years ago by then President...

Digital Marketing

October’s Digital Marketing News

by lotus823 Staff

November 2, 2015

While there’s a chill in the air, things are heating up at lotus823! October was a thrilling month for our marketing mavens with the addition of clients, colleagues and awards....

Content Marketing

lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards

by lotus823 Staff

October 30, 2015

It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In...

Marketing

Digital Tools That Make Real Connections

by David Hernandez

October 23, 2015

When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan...

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Timely perspectives from our team on PR, marketing, and the evolving consumer.

November’s Digital Marketing Roundup

Experience It: The Top Experiential Events of 2015

The Season of Giving – Companies Who Give Back

lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive

Why Marketers Should Know the Buying Power of Hispanic Americans

October’s Digital Marketing News

lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards

Digital Tools That Make Real Connections

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