by lotus823 | Mar 1, 2023 | Best Practices, Digital Marketing, E-mail Marketing
Choosing the right email marketing service is at the root of the success of your campaigns. With the right software, you can reach your customers and drive sales more efficiently. But how does one choose the best option in a sea of hundreds of different providers?...
by lotus823 | Feb 23, 2023 | Content Marketing, Digital Marketing, Social Media, Social Media Marketing, Technology
While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok is urging users to ditch anything ‘low vibrational,’ and Bing limits chat sessions to...
by lotus823 | Feb 16, 2023 | Best Practices, Experiential Marketing, Marketing, Trade Shows
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a new marketing initiative or big company announcement, while others specifically...
by lotus823 | Feb 9, 2023 | Company Culture, Digital Marketing, Housewares, Integrated Marketing, lotus823 News, Uncategorized
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the...
by lotus823 | Feb 2, 2023 | Advertising, Digital Marketing, Facebook, Instagram, Social Media, TikTok
The first month of 2023 has come to an end, setting the tone for the rest of the year! Meta has made a splash as they continue to slowly add metaverse elements into our daily lives while YouTube begins their Shorts monetization process, and TikTok forecasts 2023...
