Your Brand’s Complete Guide to TikTok

Your Brand’s Complete Guide to TikTok

As the international app sensation TikTok continues to soar with over 800 million active users worldwide, businesses with an audience on the platform are engaging directly with their target markets in new and exciting ways. Whether brands choose an organic approach,...
When It Makes Sense for Your Brand to Join a Social Media Trend

When It Makes Sense for Your Brand to Join a Social Media Trend

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There...
January Digital Marketing Roundup: Starting 2016 Off Right

January Digital Marketing Roundup: Starting 2016 Off Right

From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at...
How to Create Your 2016 Social Media Strategy

How to Create Your 2016 Social Media Strategy

Back from our long holiday vacations, we’ve finally said good-bye to 2015. With a new year comes a new marketing strategy to craft and new goals to reach – and hopefully surpass. 2015 was a year of groundbreaking marketing technologies that resulted in bigger,...
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