SEO 101 for PR Pros: Understanding the Impact of Your Media Results

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when...
4 Ways to Improve Organic Marketing with SEO and Social

4 Ways to Improve Organic Marketing with SEO and Social

At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing....
lotus823 March 2015 Blog Round Up

lotus823 March 2015 Blog Round Up

Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St....
Public Relations and SEO: Perfect Together

Public Relations and SEO: Perfect Together

Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat.  On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths,...
6 Best Practices for Crowdfunding Campaigns

6 Best Practices for Crowdfunding Campaigns

We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your...
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