April Digital Marketing News Roundup

April Digital Marketing News Roundup

“You can’t really know where you are going until you know where you have been.” – Maya Angelou. For the month of April, our team took a look at the history of digital marketing and public relations, to get a better understanding of where each industry is headed. Take...
August Digital Marketing Roundup

August Digital Marketing Roundup

As August comes to a close we’re one step closer to saying goodbye to summer and hello to Q4! August brought with it some big news in the world of social media and public relations, catch up on everything you missed in this month’s roundup. Learning from Passion: My...
Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup

Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup

Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and...
The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion

The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion

On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative...
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