Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career...
Top 5 Data Tools For Your Integrated Marketing Team

Top 5 Data Tools For Your Integrated Marketing Team

“Numbers have an important story to tell. They rely on you to give them a voice.”  -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic...
How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein

How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein

After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive...
Marketing Lessons to Learn from the Royal Family

Marketing Lessons to Learn from the Royal Family

As an integrated marketing agency it is our job to keep content new and interesting.  Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for...
SEO in 2014: Go Integrated or Go Home

SEO in 2014: Go Integrated or Go Home

I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really...
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