Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data……
Read On from Making Waves in Integrated Marketing with lotus823
…took a sharp detour to the left. They have exemplified one of the cardinal rules of fitting a social media marketing service into your overall integrated marketing strategy, to know……
Read On from DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from……
…to represent February than with an infographic. Check out our infographic on some fascinating facts about February. Integrated Marketing and Infographics Infographics, also called information graphics, are graphic visual representations……
Read On from Infographics For A Integrated Marketing Strategy: Fun February Facts
…for sure: you never know what you’ll stumble upon on the Internet. Working at an integrated marketing agency requires the daily task of research. I am continuously searching the web……
Read On from An Integrated Marketing Agency’s Round-Up of Bookmarked Links
Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an……
Read On from 6 Content Marketing Tips for Overcoming Writer’s Block
…ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able to pivot your brand’s strategy at any time. Having a flexible marketing strategy……
Read On from The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos….…
Read On from Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This……
Read On from 4 Ways to Improve Organic Marketing with SEO and Social
We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine! In her new position, Christine will lead the digital marketing……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
