The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut……
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…between public relations and digital marketing really is and why they both matter. The Marketer’s Guide to CES 2017 Planning for CES is nearly a yearlong project, aside from a……
…target audiences. Due diligence is the centerpiece of a well thought-out approach to placing your brand in front of the right media outlets at the right time throughout the year……
…campaigns, it’s important to use copy that entices your consumer to learn more about your brands products and services. Copy like, “Learn more about which product is best for your……
Online auction website, The BidSpot, has recruited the PR and SEM services of lotus823, an integrated public relations and search engine marketing firm Integrated Marketing Services to Begin for The……
…and learn something new today! In my searching, I’ve come across some pretty appetizing content marketing resources that I’d like to put in one blog post for you to feast……
Read On from 3 Delicious Content Marketing Resources to Feast Your Eyes On
…Continuing our collection of social media advertising best practices, we’re taking on TikTok! This iOS and Android-compatible social media app launched in 2016 with the main premise of encouraging users……
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…Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands to optimize their website, including their content with up-to-date SEO best practices. What is……
…some best practices to make use of for your content calendar. Create a content library for important assets Can you picture a world where you’re able to easily access……
Read On from Planning for 2022: Content Calendar Best Practices
…ways for users to search for specific things to do and places to visit. An extension of its native app, Facebook Local can also factor in the places a person’s……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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