…development of innovative mobile power devices and accessories for personal electronic gadgets, including the iPhone, iPod, and iPad. lotus823 will execute a strategy for Tekkeon that incorporates traditional public relations……
Read On from lotus823 Signs Tekkeon, Inc., Creator of Mobile Power Devices
lotus823, a New Jersey-based PR and digital marketing agency, is pleased to announce the addition of Life n Soul, a pioneer in innovative and stylish Bluetooth gadgets and audio devices,……
Read On from lotus823 to Launch PR and Digital Marketing Services for Life n Soul
…“Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better,……
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers……
Read On from Breaking Down the Best Marketing Campaigns in 2023
…keep audiences engaged. Feeling the pressure of its largest competitor, Snapchat is hoping to make a comeback. The social app is openly trying to lure advertisers back to the platform……
…marketing, today we will identify key differences between organic and paid influencers. In order to understand the best practices in using paid and organic social media strategies, marketers must first……
Read On from Paid & Organic Influencers: Pros, Cons, & Everything in Between
…backing will impact the public’s perception on the project and, in turn, your company. Best Practices for Your Crowdfunding Campaign 1. Market Your Project One of the most important things……
…marketing industry to continue to innovate. Learn about the genius ways these brands turned heads! CES 2016 Predictions: What You Can Expect The largest consumer electronics trade show of the……
Read On from Digital Marketing News Roundup: Closing Out 2015
…offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage with shared content. Platforms such……
Read On from Social Media Personas | Reality vs. Online Identities
…the agency or organization. So, how do you make yourself stand out and get offered that first job? Here are some best practices to consider: Be knowledgeable about more than……
Read On from Best Practices for Entry-Level Digital Marketing Job Hunting
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
