…of marketing automation and some of our best practices. What is Marketing Automation? Marketing automation is the practice of using software to automate different marketing activities, such as email marketing,……
Read On from Marketing Automation 101: Tips and Best Practices
…site by public relations professionals, always keeping them in the know. Although the above sites are great resources for any integrated marketing company, we here at lotus823 enjoy getting a……
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show……
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
…of existing customers to create targeting audiences for their ads. Previously, AdWords users could only import customers’ email addresses to create potential audiences for their ads, but the new update……
…pitch. There are thousands of people at CES and they are all being inundated with information, so you need to hook your targets – fast. Develop your elevator pitch in……
…are some best practices to follow when creating an effective email copy, from subject line to your signature. Starting With the Subject Line The email’s subject line is the……
…products or services, further growing the brand and amplifying awareness with new audiences. Google Display ads help to build a valuable, recognizable brand and help to keep that brand at……
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…your online community. To help get you started, I present to you lotus823’s Best Practices Guide for Google+ Hangouts, an extension to our Google+ Best Practices Guide. Google+ Hangouts –……
Read On from [Download New Guide] Google+ Hangouts Best Practices
…lotus823 additionally created and distributed a CES press release, which delivered an additional 51 million impressions and 139 syndications. The Challenge In December 2019, DUX began a partnership with lotus823, tasking……
…internal communications best practices guide that your team references before emailing or talking to their colleagues. What internal communications best practices do you use at your tech startup? Communicate those……
Read On from Internal Communications Best Practices for Tech Startups
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
