Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show……
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…of existing customers to create targeting audiences for their ads. Previously, AdWords users could only import customers’ email addresses to create potential audiences for their ads, but the new update……
…pitch. There are thousands of people at CES and they are all being inundated with information, so you need to hook your targets – fast. Develop your elevator pitch in……
…are some best practices to follow when creating an effective email copy, from subject line to your signature. Starting With the Subject Line The email’s subject line is the……
…products or services, further growing the brand and amplifying awareness with new audiences. Google Display ads help to build a valuable, recognizable brand and help to keep that brand at……
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…your online community. To help get you started, I present to you lotus823’s Best Practices Guide for Google+ Hangouts, an extension to our Google+ Best Practices Guide. Google+ Hangouts –……
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…internal communications best practices guide that your team references before emailing or talking to their colleagues. What internal communications best practices do you use at your tech startup? Communicate those……
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…what was available. And then the consumer electronics space morphed and it became one. We used to have Comdex in November, and then we would have CES in January. We’d……
…services. Amazon Announces Free Whole Foods Deliveries for Prime Members Following the purchase of grocery chain Whole Foods, Amazon announced that Prime Members will be eligible for free, two-hour deliveries……
Luxury bed and sleep accessories manufacturer, DUX North America, selects lotus823, an integrated public relations and search engine marketing firm, to provide PR, SM, & SEO services Integrated PR, SEO,……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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