…from client relations to CES PR, and even strategy integration with SEO and SM. In an effort to better explain my role to my dad, I wanted to quash some……
Read On from From List Building to CES Marketing: Biggest Misconceptions About PR
Clear Computing, service management software company, recruits the integrated marketing services of lotus823 to meet social media and SEO goals Integrated marketing agency, lotus823, is pleased to announce that it……
Read On from lotus823 Social Media and SEM Services: The Clear Choice for Clear Computing, Inc.
…the top SEO tools to track your campaigns, so let’s take a step back and talk about some of the best free resources out on the Interweb to understand the……
…agency, is pleased to announce it has been selected as one of Inc. magazine’s Best Workplaces for 2019. This year’s list is the magazine’s fourth annual ranking in the fast-growing……
Read On from lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
…media advertising best practices with Snapchat. With over 300 million active users, there is certainly a population to be tapped by marketers on Snapchat. Like many other social media platforms,……
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lotus823, an integrated marketing agency that offers a blend of public relations, search engine marketing and social media services, is excited to announce the addition of Biscotti Inc. to its……
Read On from lotus823, Integrated Marketing Company to Provide PR and SEM Services for Biscotti Inc.
…organic search power and visually appealing design. Last month, SEM Account Executive Lisa McDonald brought to you the Best Practices Guide for LinkedIn, so to further help your social media……
…marketing strategy, there are ways to utilize Instagram to achieve optimum results. Take a moment to check out our latest Best Practices Guide for Instagram, which offers great tips for……
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…collection of social media advertising best practices with Instagram. As a platform with over 1 billion users, Instagram has become a mecca for brands looking to reach their audience in……
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…development of innovative mobile power devices and accessories for personal electronic gadgets, including the iPhone, iPod, and iPad. lotus823 will execute a strategy for Tekkeon that incorporates traditional public relations……
Read On from lotus823 Signs Tekkeon, Inc., Creator of Mobile Power Devices
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
