Is your company getting the most out of Twitter? The online social channel allowing for 140 characters per post can become the reason your brand is seen as a thought leader. While a lot of advice has been given about staying active on social, it’s also very important to interact. Community management of your Twitter…
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast menu featuring such items as the A.M. Crunchwrap, Waffle Taco and Cinnabon Delights. Taco Bell has decided to launch their biggest marketing campaign yet by…
Read On from A Content Marketing Duel: Taco Bell vs. McDonald’s
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and marketing!…
Read On from PR and Digital Marketing Monthly Roundup – April 2014
The third and final day of the WOMMnext Conference in Chicago kicked off yesterday at 7:30 with a giant, recuperative breakfast spread, courtesy of the Word of Mouth Marketing Association (WOMMA) who hosted the conference. If you missed the highlights from Day 2, please read our WOMMnext Day 2 blog. At 8:30, people filed into…
The Word of Mouth Marketing Association’s (WOMMA) WOMMnext Conference is in full swing! We just got out of Day 2 and everyone learned a lot. If you want to know what we learned from Day 1, check out our previous WOMMnext blog post. In the throes of the show, TweetReach has registered that an estimated…
An innovative take on the oldest form of marketing is on the rise. Word of mouth marketing (WOMM) concerns itself with buzz. The idea is that the right idea will be so engaging that people will talk about it with each other, with the marketer just knocking over the first domino of the idea’s propagation,…
To continue our analysis of startups this month, let’s get to the nitty gritty. It’s one thing to discharge pseudo-philosophical content on content marketing and social media ad nauseum; it’s another thing to look at what really works. At lotus823 we understand that high concepts of digital marketing are important to startup culture, but they’re…
Admit it, whether you were lying in bed with your dog or out at the bar with friends, you have snapped a selfie at least once in your life. It’s okay, don’t be ashamed, selfies are awesome. After all, the Oxford Dictionary word of the year for 2013 was “selfie”. You’re certainly not the only…
Read On from But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand
One of the biggest days on the startup calendar is April 24, 2014. That’s because it’s NY TechDay 2014! Here’s a look at the NY TechDay experience from last year: NY TechDay 2013 from The Startup Companies Inc. on Vimeo. What to Expect This Year NY TechDay 2014 will have over 400 exhibitors from a…
“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014 We can all agree that the main goal of any content marketing strategy is to get as many…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
