Recently, Snapchat updated its platform with a fresh new look and advanced messaging features. Now available to all iOS and Android users, the newly updated app now allows users to have conversations, rather than just sending individual photos and video messages. The app also aesthetically improved by redesigning many of the buttons and icons as…
Read On from Snapchat Update Creates Better Customer Service Opportunity for Brands
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but when done right, consumers are not only sold, but they may even apply a willing suspension of disbelief for the product’s story. And, if we…
Read On from The Best in Branding and PR: Little White Product Lies
Typically, tech startups are known for having a small team with the members wearing a lot of hats. Whether you are making changes to your product(s) or service(s), scheduling time to speak with investors, executing various PR and digital marketing efforts, or addressing customer service issues, communicating internally with your team is crucial. As a…
Read On from Internal Communications Best Practices for Tech Startups
Is your company getting the most out of Twitter? The online social channel allowing for 140 characters per post can become the reason your brand is seen as a thought leader. While a lot of advice has been given about staying active on social, it’s also very important to interact. Community management of your Twitter…
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast menu featuring such items as the A.M. Crunchwrap, Waffle Taco and Cinnabon Delights. Taco Bell has decided to launch their biggest marketing campaign yet by…
Read On from A Content Marketing Duel: Taco Bell vs. McDonald’s
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and marketing!…
Read On from PR and Digital Marketing Monthly Roundup – April 2014
The third and final day of the WOMMnext Conference in Chicago kicked off yesterday at 7:30 with a giant, recuperative breakfast spread, courtesy of the Word of Mouth Marketing Association (WOMMA) who hosted the conference. If you missed the highlights from Day 2, please read our WOMMnext Day 2 blog. At 8:30, people filed into…
The Word of Mouth Marketing Association’s (WOMMA) WOMMnext Conference is in full swing! We just got out of Day 2 and everyone learned a lot. If you want to know what we learned from Day 1, check out our previous WOMMnext blog post. In the throes of the show, TweetReach has registered that an estimated…
An innovative take on the oldest form of marketing is on the rise. Word of mouth marketing (WOMM) concerns itself with buzz. The idea is that the right idea will be so engaging that people will talk about it with each other, with the marketer just knocking over the first domino of the idea’s propagation,…
To continue our analysis of startups this month, let’s get to the nitty gritty. It’s one thing to discharge pseudo-philosophical content on content marketing and social media ad nauseum; it’s another thing to look at what really works. At lotus823 we understand that high concepts of digital marketing are important to startup culture, but they’re…
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
