Gary Vaynerchuk, a social media marketing brand consultant, spoke out against shameless sales pitches on social channels at the Ad Age Digital Conference earlier this week. Ask yourself, how frequently is your social media strategy about pitching product? If you answered “any at all,” Mr. Vaynerchuk is here to say, “you’re doing it wrong, homie.”…
Read On from Seeking Social Media Insights (Forget Likes for a Minute)
Crowdfunding has made it easier than ever before to launch your business, but that doesn’t mean it’s easy. If your idea rocks and you’re considering a crowdfunded campaign, there are certain things you’ll want to do to knock it out of the park. Remember, not every good idea makes it, and tons of terrible ideas do….
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and Operations. In her new role, Kohlreiter will lead the Business Development team, utilizing her 13 years of experience in merchandising to foster new business relationships…
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new business from new clients as well as from…
Read On from Growing Your Brand With PR Through Thought Leadership
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably asking yourself, “How do I get the…
Read On from The List of PR and Digital Marketing Essentials for Tech Startups
Welcome! Take a look around. That’s what we do. At lotus823, we take every day experiences like TV shows, phone apps and even our favorite meals and turn them into content marketing strategies. It’s that simple! Have tips for us? Drop a line in the comment box below….
I still remember the first time I booked a TV segment. I was a sophomore in college and one of my public relations courses required us to find a nonprofit organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice,…
Read On from 5 Tips from a PR Professional on How to Pitch a TV Producer
Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly interactions with the media. The truth is a career in PR involves so much more….
Read On from Media Relations 101: Think of Pitching Like Online Dating
The world’s largest social media marketing conference has wrapped up, but it doesn’t mean that the buzz surrounding it is over. We already covered the first two days of Social Media Marketing World 2014 and the third day finished strong. Because it is a conference revolving around social media, it was of course easy to…
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie apocalypse were to occur: I would instantly be eaten. Now that season 4 has come to a close, I’m not sure what I’ll do with…
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
