Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and services. Today’s marketing landscape is constantly evolving and changing, making it difficult to keep up with the latest trends, news, and tactics. Working at a…
Read On from Staying On Top of Industry Trends Through Niche Marketing Blogs
Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s behind a screen. Like we all know, this is great for brands as it gives them a space to be creative, open and engaging with…
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not at your audience is the name of the game. To truly know and understand your audience, you must figure out what motivates them and what…
Read On from Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence of this industry, the various vertical markets within it, and how the technology can emerge. A recent Juniper Research study indicates that the smart home…
My favorite part of any trade show has to be the swag – the free stuff that virtually every company is handing out at their booth. I have been to a few trade shows and found myself coming home with a woven bag filled with all sorts of things, from branded pens to an ice…
A startup is more than a company. In our first interview with David Hernandez, managing partner at lotus823, we established that a vision is key to a startup and that people are the physical manifestation of that vision. To dig into that idea further, in this installment we’ll look at the people and culture of…
Read On from The Startup Interview, Part 2: People and Culture
Last month, I was lucky enough to attend the world’s largest startup event, NY TechDay 2014, at Pier 92 in NYC. This being my first trade show, I was both excited to take in the New York startup culture and anxious about the unknown. My team and I boarded the ferry bright and early and…
Read On from #NYTD Takeaways & Tips on How to Rock Your Next Trade Show
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your company. Best Practices for Your Crowdfunding Campaign 1. Market Your Project One…
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I sometimes find myself thinking “Uhm…so how is…
Read On from Social Media + Pop Culture – A Total #Win or #Fail?
To continue our analysis of startups, we decided to look within, considering lotus823 is a startup itself. We share the same trials, free spirit, and passion as the startups we work with and write about. We sat down with lotus823’s managing partners, David and Allison Hernandez, and conducted a three-part interview to talk about what…
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
