By now, I’m going to assume that you’re fully aware of the fact that content marketing has been rolling off many a digital tongue lately. If you are one of those that have been tuned in and have a clue about what I’m talking about, then I will also assume you’ve been searching the web…
Read On from 3 Delicious Content Marketing Resources to Feast Your Eyes On
The world’s largest social media marketing conference kicked off on March 26 this year in San Diego, CA. Social Media Marketing World 2014 is hosted by the popular blog, Social Media Examiner. The event boasts a mélange of networking, discovery, and fun, but that designation doesn’t promote the caliber of the attending brands. Names like…
Read On from Inside Social Media Marketing World: Days 1 and 2
Have you ever given yourself five minutes to browse the Internet and wound up looking at the clock forty minutes later and wondering where the time went? Yeah, I’d say that’s pretty much a routine for me. Everyday, there’s fresh, engaging content online that we can’t help but share with friends and coworkers. From the…
Read On from Keeping Content Creative: Tips From A Constant Consumer
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital…
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another player in your marketing game. We’ve all seen the Facebook giveaways, Twitter chats and Instagram hashtag social media marketing campaigns, which are effective, but what…
Read On from How WhatsApp is Changing the Social Media Marketing Game
Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko was the antihero, in a sense. Where the traditional cartoon spokesperson historically advocated for his or her product, the first gecko commercial was just the…
Read On from The Geico Brand Management Blitzkrieg: Brand Blending
Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an option but a must for all businesses. However, there are times that you will hit a roadblock. Writer’s block happens to everybody, at one time…
Read On from 6 Content Marketing Tips for Overcoming Writer’s Block
As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to compete in the media relations game. Here…
Read On from Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a…
If you spent an afternoon at lotus823, there are a few comments directed towards me that you will most likely hear: 1. “Christine can you put on some upbeat music?” 2. “No, Christine, no one wants to see another photo of Brian Stelter and Jamie Shupak’s wedding.” 3. “Did you find this on Instagram?” Before…
Read On from Nerd Confessions: Instagram Is My Drug of Choice
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
