Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly interactions with the media. The truth is a career in PR involves so much more….
Read On from Media Relations 101: Think of Pitching Like Online Dating
The world’s largest social media marketing conference has wrapped up, but it doesn’t mean that the buzz surrounding it is over. We already covered the first two days of Social Media Marketing World 2014 and the third day finished strong. Because it is a conference revolving around social media, it was of course easy to…
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie apocalypse were to occur: I would instantly be eaten. Now that season 4 has come to a close, I’m not sure what I’ll do with…
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
By now, I’m going to assume that you’re fully aware of the fact that content marketing has been rolling off many a digital tongue lately. If you are one of those that have been tuned in and have a clue about what I’m talking about, then I will also assume you’ve been searching the web…
Read On from 3 Delicious Content Marketing Resources to Feast Your Eyes On
The world’s largest social media marketing conference kicked off on March 26 this year in San Diego, CA. Social Media Marketing World 2014 is hosted by the popular blog, Social Media Examiner. The event boasts a mélange of networking, discovery, and fun, but that designation doesn’t promote the caliber of the attending brands. Names like…
Read On from Inside Social Media Marketing World: Days 1 and 2
Have you ever given yourself five minutes to browse the Internet and wound up looking at the clock forty minutes later and wondering where the time went? Yeah, I’d say that’s pretty much a routine for me. Everyday, there’s fresh, engaging content online that we can’t help but share with friends and coworkers. From the…
Read On from Keeping Content Creative: Tips From A Constant Consumer
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital…
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another player in your marketing game. We’ve all seen the Facebook giveaways, Twitter chats and Instagram hashtag social media marketing campaigns, which are effective, but what…
Read On from How WhatsApp is Changing the Social Media Marketing Game
Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko was the antihero, in a sense. Where the traditional cartoon spokesperson historically advocated for his or her product, the first gecko commercial was just the…
Read On from The Geico Brand Management Blitzkrieg: Brand Blending
Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an option but a must for all businesses. However, there are times that you will hit a roadblock. Writer’s block happens to everybody, at one time…
Read On from 6 Content Marketing Tips for Overcoming Writer’s Block
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
