by lotus823 | Oct 17, 2019 | Trade Shows
Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry events. The reality is – 72% of brands that participate in trade shows generate...
by lotus823 | Oct 11, 2019 | Amazon Marketing
In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales,...
by lotus823 | Oct 4, 2019 | Influencer Marketing
As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to be an effective form of marketing and 86% of marketers have...
by lotus823 | Sep 27, 2019 | Integrated Marketing Monthly Roundup
Social Media Private Instagram Posts and Stories Can be Shared Publicly Using Just a Web Browser Attention Instagram users, if you’re concerned about privacy, this news is for you. While you may have thought that setting your Instagram account to private would control...
by lotus823 | Sep 20, 2019 | Social Media
When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and testimonials, and in an era when writing fake Amazon...
by lotus823 | Sep 13, 2019 | Crisis Marketing
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest of companies. However, if things are handled appropriately, not every situation will end in a...
by lotus823 | Sep 6, 2019 | Best Practices, Social Media Marketing
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram, LinkedIn, and Snapchat there was no way we were going to neglect the...
by lotus823 | Aug 30, 2019 | Integrated Marketing Monthly Roundup
Social Media Facebook Adds Instagram Scheduling to Creator Studio Scheduling posts on Instagram has always been time consuming for digital marketers. And even though Instagram updated its Graph API last year, there’s been no easy way for marketers to schedule their...
by lotus823 | Aug 21, 2019 | Amazon Marketing
How did we ever live without Amazon? It’s a crazy notion to consider how different our shopping habits were 10 years ago when compared to those of today. Now you can order items to arrive on your doorstep in 2-days delivery time through a simple phrase like, “Alexa,...
by lotus823 | Aug 14, 2019 | Facebook Advertising
Since 2007, Facebook ads have become an essential advertising tool for businesses to grow brand awareness, drive website traffic, and more. While many advertisers have gotten comfortable with Facebook’s Ads Manager, the social media giant announced that a big change...
