by lotus823 | May 30, 2019 | Integrated Marketing Monthly Roundup, Marketing
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way in which subscriber counts are displayed. Both Twitter and LinkedIn disclosed big plans in...
by lotus823 | May 23, 2019 | Awards
This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for the employees of lotus823 to hear that their company was among Inc. magazine’s list...
by lotus823 | May 16, 2019 | Best Practices, Social Media Marketing
The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known to be very effective. However, 60% of consumers no longer trust social media...
by lotus823 | May 16, 2019 | lotus823 News
Integrated Marketing Agency Selected as One of the Highest-Scoring Companies Based on Positive Employee Engagement and Sentiment EATONTOWN, N.J. – May 16, 2019 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been...
by lotus823 | May 8, 2019 | Best Practices, Social Media Marketing
Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our collection of social media advertising best practices with Instagram. As...
by lotus823 | Apr 30, 2019 | Integrated Marketing Monthly Roundup
As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of the various channels and content seen daily. Instagram revealed a future update that may hide the...
by lotus823 | Apr 26, 2019 | Crisis Marketing
The old adage goes, “Brand reputation takes a long time to build and mere seconds to destroy.” Even keeping that in mind, too many companies make the mistake of approaching crisis communications with the mindset of, “that’s never going to happen to me or my company!”...
by lotus823 | Apr 19, 2019 | Social Media Marketing
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media...
by lotus823 | Apr 12, 2019 | Best Practices, Social Media
With a list of growing opportunities for businesses that are active on social media, it should be no surprise that advertising has infiltrated these platforms with full force. We’ve previously covered our top tips for Facebook advertising, but with several social...
by lotus823 | Apr 5, 2019 | Best Practices, Public Relations
T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of client launch. Whether working with a smaller crowdfunded product launch or a legacy...
