by lotus823 | Aug 6, 2019 | Digital Marketing
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s...
by lotus823 | Aug 1, 2019 | Integrated Marketing Monthly Roundup
Social Media Pinterest Unveils New Video Capabilities for Brands Since Pinterest went public in April, the platform has been steadily rolling out new e-commerce features, making it an ideal social platform for business. This month, Pinterest introduced new video...
by lotus823 | Jul 25, 2019 | Best Practices, Digital Marketing
Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In fact, data shows that businesses using marketing automation to nurture prospects see a 451%...
by lotus823 | Jul 16, 2019 | Digital Marketing
With an average of 3.5 billion Google searches per day, if your business isn’t advertising on the network in 2019, you are likely not reaching your target consumers at the right time or in the right place. And with 63,000 searches per second on any given day, reaching...
by lotus823 | Jul 10, 2019 | Social Media Marketing
Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social media advertising best practices with Snapchat. With over 300 million active users, there is...
by Samantha Lins | Jul 5, 2019 | Amazon Marketing
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping the e-commerce behemoth monthly. With 1-2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate in seamless shopping with...
by lotus823 | Jun 27, 2019 | Integrated Marketing Monthly Roundup
Social Media Instagram Lets Brands Turn Influencer Posts into Ads This month, Instagram launched a tool that will change the way influencers are able to expand their reach. Previously, brands that utilized influencers to post sponsored content on their Instagram...
by lotus823 | Jun 20, 2019 | Social Media
There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around the television for the “evening news,” as social media has become the main source for...
by lotus823 | Jun 14, 2019 | Advertising, Best Practices, Social Media Marketing
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through a more casual medium, and now LinkedIn has hopped on the...
by lotus823 | Jun 10, 2019 | Social Media Marketing
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the brands that stand out on social media, and what about their social media presence...
