by lotus823 | Jan 24, 2014 | Digital Marketing, Social Media
One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are many social media tools that make this task easier – but these are my favorite. 1. HootSuite HootSuite is a...
by lotus823 | Dec 31, 2013 | Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Search Engine Optimization, Social Media
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December...
by lotus823 | Dec 17, 2013 | Social Media, Twitter
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and just plain crazy meditations on pizza- pizza as it relates (loosely) to love and...
by lotus823 | Dec 2, 2013 | Pinterest, Social Media
FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their latest type of Rich Pin: the Place Pin. Place Pins let Pinterest...
by lotus823 | Nov 27, 2013 | Marketing, Social Media
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood of shopkeepers and storeowners depends on one important factor:...
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by lotus823 | Nov 25, 2013 | Best Practices, Social Media, Video Marketing Strategy
If you’re an avid follower of lotus823, you know that we are social media lovers. After all, there are so many digital platforms you can use to promote yourself and your brand, so why not take advantage of them? Do you consider yourself an industry leader? Do you have...
