by lotus823 | Mar 22, 2019 | Best Practices, Social Media Marketing
Social media seems to have taken the world by storm within the last several decades, and advertising is certainly no exception. As a modern-day marketer, it can be easy to get caught up in the seemingly countless platforms to promote your business, which is why we’ve...
by lotus823 | Jun 22, 2018 | Digital Marketing, Influencer Marketing, Social Media Marketing
Last month in our post, “How to V.E.T. Influencers: Voice, Engagement, & Tangible Results,” we discussed the importance of vetting influencers before initiating a collaboration. Today, we’ll dive deeper into the different types of influencers and how to quantify...
by lotus823 | May 17, 2018 | Digital Marketing, Influencer Marketing, Social Media Marketing
While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step flow of communication reasoned that opinion leaders (influencers) share their beliefs,...
by lotus823 | Apr 27, 2018 | Digital Marketing, Facebook, Facebook Advertising, Social Media Marketing
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with...
by Samantha Lins | Apr 19, 2018 | Amazon Marketing, Digital Marketing, Influencer Marketing, Social Media Marketing
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been...
by lotus823 | Mar 12, 2018 | Digital Marketing, Marketing, Social Media, Social Media Marketing
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and...
