by lotus823 | Apr 7, 2014 | Digital Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably...
by lotus823 | Feb 25, 2014 | Best Practices, Content Marketing, Search Engine Marketing, Search Engine Optimization
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under the hood’ and retool a site’s SEO qualities. A website redesign is not simply about updated visuals...
by lotus823 | Nov 15, 2013 | Integrated Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career...
by lotus823 | Nov 13, 2013 | Integrated Marketing, Marketing, Public Relations, Search Engine Marketing, Social Media
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this...
by lotus823 | Oct 29, 2013 | Integrated Marketing, Marketing, Search Engine Marketing, Search Engine Optimization
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic...
by lotus823 | Aug 14, 2013 | Content Marketing, Integrated Marketing, Search Engine Marketing, Search Engine Optimization
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really...
