by lotus823 | May 22, 2015 | Crisis Marketing, Public Relations, Social Media
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps...
by lotus823 | May 18, 2015 | Public Relations
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness. The emergence of social media has radically...
by lotus823 | May 4, 2015 | Blogs, Digital Marketing, Integrated Marketing Monthly Roundup, Public Relations
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really excited. Listen, we know April weather can be a bit crumby and might get you down. So, we understand if you...
by lotus823 | May 1, 2015 | Content Marketing, Marketing, Public Relations
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I quickly learned that collaborative work is very important for the ultimate success of...
by lotus823 | Apr 21, 2015 | Digital Marketing, Public Relations
When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It was like finding the perfect pair of shoes. It may seem silly to compare my job search to a pair of...
by lotus823 | Apr 16, 2015 | Digital Marketing, Public Relations
Hello and welcome to the lotus823 headquarters. If you consider yourself a creative individual with a vivid imagination (as I do), you may find yourself pondering at times: I wonder what his/her life is like. I wonder what his/her office looks like. I wonder what...
