by lotus823 | Mar 8, 2016 | Best Practices, Content Marketing, Public Relations, Social Media, Twitter
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending...
by lotus823 | Feb 22, 2016 | Digital Marketing, Facebook Advertising, Public Relations, Social Media
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed Chief Operating Officer of lotus823 Big news! lotus823...
by lotus823 | Feb 17, 2016 | CES, Digital Marketing, Experiential Marketing, Public Relations, Social Media, Technology
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may...
by lotus823 | Feb 11, 2016 | Advertising, Digital Marketing, Experiential Marketing, Public Relations, Social Media
Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or brand go viral?” “Do you attend parties with celebrities?” While all of the above are valid questions from...
by lotus823 | Jan 13, 2016 | CES, Public Relations, Startups, Technology, Trade Shows
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest...
by lotus823 | Jan 5, 2016 | Advertising, CES, Digital Marketing, Experiential Marketing, Hispanic Marketing, Holiday, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Trade Shows
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a look back at how 2015 ended: </ br> Lotus823 Recognized for PR Excellence In December, we announced lotus823’s...
