by lotus823 | Feb 15, 2019 | Advertising, Holiday, Marketing
We understand there are mixed feelings and opinions about Valentine’s Day. For some, it means chocolate, flowers, and a romantic dinner. For others, it’s about getting together with girlfriends and celebrating friendship. Or, it may be a day full of self-love and...
by lotus823 | Nov 14, 2018 | Best Practices, Integrated Marketing, Marketing, Public Relations
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it...
by lotus823 | Oct 18, 2018 | Digital Marketing, Marketing, Search Engine Optimization, Website Design
Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you do not exist in today’s market. Additionally, with the ever-evolving digital space, having an old, outdated...
by lotus823 | Oct 12, 2018 | Experiential Marketing, Marketing, Public Relations
With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes such as paid and organic influencers and Amazon marketing. This month, we’re tackling...
by lotus823 | Sep 28, 2018 | Instagram, Integrated Marketing Monthly Roundup, Marketing, Social Media
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter also...
by Rachel Litner | Sep 20, 2018 | Best Practices, Marketing, Public Relations
In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure that everything is in...
