Black Friday/Cyber Monday Marketing Checklist

Black Friday/Cyber Monday Marketing Checklist

The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end...
Forget Santa, Amazon is Coming to Town

Forget Santa, Amazon is Coming to Town

With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more than ever, consumers are choosing to avoid the stores, opting to make purchases without leaving...
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