by lotus823 | Mar 30, 2023 | Consumer Behavior, Digital Marketing, Google Advertising, Instagram, Social Media, Social Media Marketing, TikTok
We made it through the first quarter of 2023 and the trend this month seems to be adding venerability and transparency to users. But it seems like each social platform has a different way of addressing this fad. Read on to learn about the ins and outs of the latest...
by lotus823 | Mar 23, 2023 | Best Practices, Digital Marketing, Search Engine Optimization
We have all heard of the term SEO (search engine optimization) at one time or another, and the truth is that optimizing your website is tricky and takes a lot of time and research. Taking the necessary steps to optimize your website is important to your brand’s...
by lotus823 | Mar 16, 2023 | Best Practices, Digital Marketing, Social Media, Social Media Marketing, TikTok
TikTok has quickly grown into one of the most popular social media platforms for different generations alike, making it the perfect space to reach a large market of customers. With over 1 billion active users worldwide, the platform offers a unique opportunity of...
by lotus823 | Mar 1, 2023 | Best Practices, Digital Marketing, E-mail Marketing
Choosing the right email marketing service is at the root of the success of your campaigns. With the right software, you can reach your customers and drive sales more efficiently. But how does one choose the best option in a sea of hundreds of different providers?...
by lotus823 | Feb 23, 2023 | Content Marketing, Digital Marketing, Social Media, Social Media Marketing, Technology
While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok is urging users to ditch anything ‘low vibrational,’ and Bing limits chat sessions to...
by lotus823 | Feb 9, 2023 | Company Culture, Digital Marketing, Housewares, Integrated Marketing, lotus823 News, Uncategorized
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the...
