by lotus823 | Jul 19, 2018 | Blogs, Digital Marketing, Influencer Marketing, Social Media, Uncategorized
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
by lotus823 | Jul 12, 2018 | Digital Marketing, Public Relations
At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being utilized not just for traditional media relations, but content creation, influencer marketing,...
by lotus823 | Jun 22, 2018 | Digital Marketing, Influencer Marketing, Social Media Marketing
Last month in our post, “How to V.E.T. Influencers: Voice, Engagement, & Tangible Results,” we discussed the importance of vetting influencers before initiating a collaboration. Today, we’ll dive deeper into the different types of influencers and how to quantify...
by Samantha Lins | May 22, 2018 | Digital Marketing, E-mail Marketing, Marketing
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best...
by lotus823 | May 17, 2018 | Digital Marketing, Influencer Marketing, Social Media Marketing
While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step flow of communication reasoned that opinion leaders (influencers) share their beliefs,...
by lotus823 | Apr 27, 2018 | Digital Marketing, Facebook, Facebook Advertising, Social Media Marketing
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with...
